Local Business Marketing
External Marketing Director Services
Imagine Being Able to Delegate All Your Dental Marketing Tasks to Your External Marketing Director That Will Be Generating New Patients for You 24 Hrs a Day 7 Days a Week While You Do Your Best: Work on the Clinical Side Getting Patients Healthier & Happier!
Introducing:
The Dental Business Intelligence System
The “Done for You” External Marketing Director Services!

1.0 Full Service AdWords /Bing PPC Management

Successful Google AdWords & Bing campaigns are the foundations of any profitable online marketing initiative.
Unlike many agencies, we don’t require long term contracts. If you’re business is spending (or willing to spend) at least $2500 / month on Google AdWords and/or Bing, there’s a good chance our team can significantly increase the profitability of your campaigns.

1. RESEARCH & DEVELOPMENT
2. BUILDING & CONFIGURING YOUR ACCOUNT
3. CONVERSION TRACKING & REMARKETING
4. LAUNCH AND OPTIMIZATION SCHEDULE
5. FINAL APPROVAL & SCHEDULED OPTIMIZATIONS

2.0 Local Business Directories

Your business needs more control of local online content and to increase the ability to highlight vital information about your products and services.

Real-time updates are just as important for non-emergency situations. During the holidays, for example, offices updated their daily hours of operation that served up in search engine listings across the Web. Our service can update emergency messages across more than 70+ online properties in real-time.

The technology allows businesses to update information in real-time, eliminate duplicate listings, and create and manage location content pages. It also allows the business to add logos and photos to listing pages that help brand services, update hours of operation and features messages like special deals, for example.

This highly specialized local business listing software gives marketing departments the tools to manage local content, listings, social and store pages, campaigns, in-store experiences, and analytics with the GeoMarketing Cloud. Having the ability to sync and manage messages based on location generates 1000's of search impressions, profile views and consumers clicking through to the company's Web site for more information.

3. Direct Mail Campaign:
We Will Design an Ad Mailer & Campaign for You

Remember, print media is not dead.

We’ll create a customized campaign for you that will utilize and highlight what makes your office different than those around them as well as why patients should choose you and not your competitors. It includes a Call To Action section to motivate good quality patients to call today!

Lastly, we’ll get the mailing lists and cost estimates for printing, postage & mailing of each piece to right type of patient your are looking for.

Remember, if each new patient is worth a minimum of $1000 in the first year alone, 1 new patient acquired pays for this service.

4. External Postcard Campaign – Done For You

Use it to promote specific procedures your offer such as
1. Invisalign
2. Dentures
3. Implants
4. Teeth whitening, etc.

You can also promote the practice’s general strengths with a special offer for those responding quickly. These are proven pieces that have produced results in cities & towns all over the country.

This Campaign is designed to attract New Patients. These postcards will utilize and highlight what makes your office different than those around you, why patients should choose you and not someone else. It includes a Call To Action section to motivate good quality patients to call today!

5. Done for Your Client” Internal Marketing Services

Practices don’t market to their own patients enough. Even when they make efforts to do so, time is a big factor as to why this doesn't happen.

Whether it's calling them, mailing or emailing them. Same thing. Same problem.

This package we’ll show you how to run an internal marketing campaign and create a customized campaign for a good or service you’d like to do more of. This package also includes tips on how to track these campaigns and prove that it was worth the efforts of your team to run them.

6. Internal Post Card Campaign –Done For You

We design the post card for you such as a 6 x 11 piece that has proven to be the most successful in areas all over the country. This is a way to get Reactivate Patients Overdue for their cleaning or who haven’t scheduled their recommended treatment yet.

End of Year Post Card example, targets patients with any unused insurance benefits at the end of the year.

Ex. At the end of the year, you can run a post card campaign and target existing patients who had not used up all of their Dental Insurance Benefit for the year. Let's say you pay $3200 for all of the post cards needed and told them they’d get 10% off if they schedule by Dec 31st. Your office could collect, say, $36,000 in December, specifically off of those patients.

That's a 10:1 return in one month!

7. Dental Savings Plan

Designed for you so that your can have their very own Dental Savings Plan!

Want to increase your clients New Patient numbers? Want to go after the 70% of population without Dental Insurance? Your Dental Savings Plan will attract the 55 and older retirees, most of whom lost their dental insurance when they retired. These are the Baby Boomers. They have $ to spend on their teeth but feel because they are on a limited budget now and they can’t come into your client’s office unless something hurts. The Dental Savings Plan gets them over this hurdle and gets them in for preventative care and gives your client a chance to interact with a patient who normally wouldn’t have come in. We provide you with the company that specializes on those plans.

That’s $750,000 increase in revenue from the previous year! This package includes: Custom Design of Trifold Brochure explaining the Plan.

Includes your office information, logo, etc., web graphics and displays to post on your website to describe the plan. It includes creation of a customized application page, staff training, which potential new patients to target, how to educate your staff and patients about the plan and a quote on printing and shipping of the brochures and applications to your office.

8. Referral Incentive – Get The Staff To ASK For The Referral

Need more Referrals for your client to build your value? Each new patient is worth $1,000in the first year alone. How many are your clients missing out on because their staff won’t even ask a simple question?

This incentive will get their staff to start asking for more referrals as well as give you a framework to guarantee that they’ll start coming in. One new patient referral attained pays for this package.

Includes: Step by step guide on how to create this incentive for assistants and hygienists. Time with us via telephone or video chat discussing this plan, how to implement it, the power of gifts vs rewards and how to educate the staff on running this program.

9. Front Desk Telephone Incentive

Are you missing out on New Patient Calls because of a lack of staff motivation to connect every call? This incentive plan will increase your client’s new patients without spending any additional $ on marketing and will give them the motivation to get more new patients in the door. If a new patient is worth $1,000, one extra new patient in the first month more than pays for this package.

10. On Site Post Assessment Consultation

Meet with you, over the phone or via skype. We’ll provide you and your staff with a state of the union report. What's working, what's not, what needs to be reinforced, what needs to be cancellled to avoid further waste of your investment. It's basically a marketing assessment of the Office.
Give you the Productivity & Efficiency Reports for the Office, ID problems seen that will be obstacles to the practice’s growth, and solutions and strategies created to address these problems/issues.

11. Consulting Time
Review Monthly Reports (Every 3 months)

The purpose of the monthly reports are to identify ID patterns, discuss problems seen, and then discuss solutions to those problems found. We recommend quarterly reviews, as those will show you the most information, patterns will start to form and you’ll have the most accurate numbers for discussion. First Month Report Pricing Options for Consulting:

12. Marketing Idea Consulting –

with Sergio Rodz
Discuss and review ROI, campaign success to date, ideas for other marketing, and new things to try and test.