Lerik Qualman, American author of Socialnomics, and others like him, has opened our eyes and helped us understand the great power of social media in the 21st century.
He has stated that socialnomics means, “Word of mouth on digital steroids.”
Considering that people trust recommendations more than advertisements, we really need to be aware that the best and the right information needs to be in that extremely viral word of mouth while they are going throughout the web sharing it with everyone.
Mr. Qualman has taught that the ROI of social media is that your business will still exist in 5 years from now. In reality, we don’t have a choice as to whether we do social media; the question is how well we do it.